GehGeh vs Saidaboj, the Struggle Years, and the Benz That Shut Everyone Up

If you know anything about Nigeria’s money streets, then you’ve probably heard the name GehGeh — the no-nonsense financial advisor known for dragging bad money habits and teaching young Nigerians how to escape financial slavery.

But what many don’t know is that before GehGeh became a symbol of financial discipline, he was just another hustler in Ojuelegba, dodging okadas and hawking recharge cards under the sun.

The Struggles Nobody Talks About

Before the Benz, there was the bus.

Before the Instagram quotes, there were days GehGeh couldn't afford to eat twice.

He once shared how, in 2014, he trekked from Yaba to Obalende just to avoid spending his last ₦200 on transport. Not because he was broke — but because he was learning discipline. That ₦200 eventually became his first investment in a cooperative.

He worked as a cyber café attendant, sold second-hand shirts in Katangua, and even tried running a POS business that was wiped out by fraud.

But he never gave up.

He studied personal finance like his life depended on it  because, honestly, it did.

The Clash with Saidaboj: Vawulence on the Social Media 

Now, if you were on Twitter TIKTOK AND FACEBOOK in mid-2023 TO 2024, you probably remember the now-viral GehGeh vs Saidaboj saga.

Saidaboj — a flashy influencer and self-acclaimed (TOTO QUEEN) called GehGeh a poverty consultant who was too stingy to enjoy life. She mocked him for still driving a Corolla and accused him of “weaponizing struggle.

The timeline went wild.

But GehGeh, being GehGeh, responded with facts, not flex.

He broke down her lifestyle vs. net worth, her Dubai trips vs. credit card debt, and her designer bags vs. zero emergency fund.

He ended with the iconic tweet

I’m not here to impress you. I’m here to teach you how to build wealth without selling your soul to social media expectations.

Mic drop. 💥

From Trolls to Triumph — Enter the Benz

Fast forward to September 2025 — GehGeh pulls up to a financial literacy conference in a brand new 2025 Mercedes-Benz E-Class, paid in full.

No car loan. No hire purchase. No soft boy begging.

Just discipline, consistency, and years of intentional money decisions.

He didn’t announce it with noise.

Just a simple post:

Delayed gratification is real. The Corolla served me. But the Benz is the reward. Stay focused.

The Real Flex? Financial Freedom

While many are still in the rat race of trying to “pepper dem” with vibes and debt, GehGeh is living in peace, proof that you can delay the flex, build properly, and enjoy soft life the right way.

He always says:

Buy assets before liabilities. Let your money work before your car engine does.

And now, with the Benz in his garage, nobody can say otherwise.

Final Thoughts

GehGeh's story isn’t just about a car. It’s about resilience, wisdom, and the power of not rushing the process.

He went from Ojuelegba to owning a Benz, from being mocked by Saidaboj to being respected by CEOs.

His message remains the same

You can live well. But live smart first.

Moral of the Story?

Don’t rush to impress.

Invest before you flex.

Even GehGeh was once broke. You too can rise.

Stay disciplined. Your Benz is loading